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| That's Hot Fashion Trends Pensacola |
Cull Pain. What are some of the fundamentals that drives higher conversion ratios? The first, I think, is to enhance your existing prospect pain. Here's the catch. When you design an online campaign, how would you know your prospect specific pain?
In one-on-one meetings, it is relatively easy - you ask questions, many of them. Here I recommend POCCAD approach, asking questions related to staff their organization, their system, their current suppliers, which programs they use and who their makers are. Find their hot buttons and drill deeper.
Online, these tactics do not convert well. Here pain is relative to trends and measuring the pain requires some research. I'll start with the search engines, typically Bing, Google and Yahoo, followed by industry specific forums. Pain can cover everything from slow Internet connections to issues related to their current provider.
In one-on-one meetings, it is relatively easy - you ask questions, many of them. Here I recommend POCCAD approach, asking questions related to staff their organization, their system, their current suppliers, which programs they use and who their makers are. Find their hot buttons and drill deeper.
Online, these tactics do not convert well. Here pain is relative to trends and measuring the pain requires some research. I'll start with the search engines, typically Bing, Google and Yahoo, followed by industry specific forums. Pain can cover everything from slow Internet connections to issues related to their current provider.
