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| Fashion Trends Affecting Teen Minds |
Pain exposed. What are some of the fundamentals driving higher conversion ratios? The first, I think, is to enhance your existing prospect pain. Here's the catch. When you design an online campaign, how would you know your prospect specific pain?
In one-on-one encounters, it is relatively simple - questions, many of them. Here, I recommend the POCCAD approach, asking questions concerning staff, their organization, their current system, their current providers, what services they use and who their decision makers. Find their hot buttons and drill deeper.
Online, these tactics do not convert. Here, pain is relative to industry trends and the measurement of such pain requires some research. I start with the search engines, usually Bing, Google and Yahoo, followed by industry specific forums. Pain can include anything from slow Internet connections to issues related to their current supplier.
In one-on-one encounters, it is relatively simple - questions, many of them. Here, I recommend the POCCAD approach, asking questions concerning staff, their organization, their current system, their current providers, what services they use and who their decision makers. Find their hot buttons and drill deeper.
Online, these tactics do not convert. Here, pain is relative to industry trends and the measurement of such pain requires some research. I start with the search engines, usually Bing, Google and Yahoo, followed by industry specific forums. Pain can include anything from slow Internet connections to issues related to their current supplier.
